LAN attends the general assembly of the Spanish Wine Federation

On 16 April, the General Assembly of the Spanish Wine Federation (FEV) was held, concluding with a clear message: to grow in value, not in volume, and to reconnect with the consumer of the future. This is a vision that LAN is already championing.

The meeting was attended by Alberto Saldón, marketing director at Bodegas LAN, who, alongside other marketing managers from the sector, took part in a much-needed and long-overdue debate, which also drew in voices from the worlds of communications and the restaurant industry.

Bodegas LAN is already working in line with this vision, committing to a more personal approach to communication, where wine is seen as part of the moments and experiences that matter. A way of looking to the future that combines tradition, innovation and a genuine connection with those who enjoy every glass.