From Rioja to Miami, LAN shares its new wine concept and celebrates moments that inspire you to say yes

LAN brought its fresh take on wine from La Rioja to Miami, presenting a different way of connecting with those who enjoy a glass.

6 de marzo 2026

Rather than focusing on labels, the emphasis is on the emotions and moments that wine helps to create.

The event took place at the Échate pa´llá restaurant in Doral (Miami), run by Spanish chef Antonio Puertas. LAN presented its new brand proposition, which aims to bring the world of wine closer to people through a more human voice. The idea is simple: wine not only accompanies meals or celebrations, but transforms conversations, encounters and shared memories.

Through this new way of communicating, the richness of the wines is highlighted; crafted from traditional grape varieties and designed for different times of day, from a refreshing rosé for sunny terraces to aged wines for intimate dinners, always focused on celebrating the spontaneity and joy of wine shared in good company.

This launch in Miami reaffirms LAN’s international presence and its commitment to a more intimate and contemporary way of experiencing wine: a constant invitation to say yes to the experiences that really matter.