LAN celebrates its style and wins the Vid Awards for Best Packaging Redesing
The Rioja Marketing Club has awarded Bodegas LAN the VID Award for Best Packaging Redesign.
13 de febrero 2026
A recognition that endorses the winery’s new visual identity as it embarks on a phase marked by change and differentiation. Its new identity is a key element in conveying its value proposition. “We are LAN, the wine that dares to say yes”.
This transformation responds to the need to offer distinctive propositions in a changing market context.
In this process of change, Gravita, led by Iván Díaz, has been the perfect partner. Developing a comprehensive brand platform that has meaningfully and strategically redefined the brand’s new value proposition, its purpose, tone of voice and a brilliant execution of its visual identity and packaging. A crisp proposition. A clear, challenging vision, yet aligned with the brand brief. Solid. Credible. But very demanding for the brand due to its scope.
Our wines
Contact
