From 4 to 9 May, the University of La Rioja is hosting the 8th edition of the Conference on Innovation in Wine Technology and Management, part of the Master’s Degree in Wine Technology, Management and Innovation – a forum for dialogue between the university and the industry.  

LAN took part as a guest winery with the talk “Creating the world of LAN Lovers”, where it shared its evolution following the rebranding and how this new way of understanding the brand connects with consumers today.  

The session combined conversation and wine tasting, allowing attendees to discover the wines whilst the brand’s story was being told. 

Through this participation, LAN is saying yes to education and the future of wine.